Should My Wannabe Influencer Pal Stop Using Me for Material?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it’s like a jumpscare.

A close companion of a decade, she, calls herself the “content queen”. It can be amusing for a bit, but it strains our friendship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but she is aspiring to become one. She makes vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. I’ll see myself on her feed afterwards, and it pops up like a surprise: I might be bare-faced, making a strange expression or be captured mid-bite. It feels invasive.

Marielle also anticipates that I will to record her at inopportune moments. Often I'm in conversation to someone else, or we’ll just be spending time in the street. I feel like our bond has turned into me being her free crew. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to several brand events, which was nice, but that doesn't compensate for all the energy I invest helping her make content.

I appreciate that she has helped me with my design career, but I don’t want our connection to become merely a tally of favours. I don’t feel she's insincere or dishonest, but sometimes it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me smiling with another. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being filmed, edited, or shared for an audience. I am not a prop for her Instagram.

The Other Side: The Content Creator's View

I hope my friend to see that the content we make together can get us a foot in the door.

I love shooting content. It's more than a hobby; it's integral to who I am. Creating videos and sharing my life online allows me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on TikTok who pull off that aesthetic of informal, self-made film-making.

Content creation is my interpretation of engaging with life: noticing the details, posting them with an audience that values the craft behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my way of offering access, providing her a chance to experience behind-the-scenes moments that could help her professional path too. That’s not blackmail, it's simply being realistic.

I would take her to such functions even if she didn’t help me, but I desire her to see the benefits the content we make together can achieve: an opening. I understand not all people likes being on camera, but often unplanned moments is what makes content genuine. Appearing on video from time to time is part and parcel of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my private filmmaker, but friends support one another in minor capacities. My assumption was filming a clip here or there would be enjoyable for Beth. Creativity thrives in collaboration, and having Beth around makes projects energetic and pleasurable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But filming together occasionally is part of how I record our time together.

I value Beth’s friendship profoundly and want to avoid content creation to come between us. I’m willing to find middle ground: like asking before filming, and avoiding angles that might make her self-conscious.

This isn’t about power, it's regarding sharing my world while still considering hers. Obviously making content is not a replacement for real connection: it’s just part of how I live my life and I want her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

Nothing is more uncomfortable than having a companion point a camera at you. I get that it’s Marielle’s passion, but I don’t make friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the uncertain future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean everyone around her is content. She needs to respect Beth’s privacy.
Another reader, 26

She may enjoy producing videos and showing off her life publicly, but it isn't for everyone. It was kind she has helped Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your friendship. Foster some authentic memories, where genuine feelings are preserved, not online archives. Even celebrities who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be neither present nor genuine when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The solution lies not in trying to change one another, but in each setting defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been over-exposing their friendship?

David Duran
David Duran

A seasoned graphic designer with over 10 years of experience specializing in vector art and brand identity development.